Dell

Dell LogoAn unwavering commitment to the customer is the guiding principle that inspires Dell with un-matched IT solutions and services that give users the power to do more.

Founded in 1984, this American multinational computer technology company manufactures, sells, repairs, and supports personal computers. (Even electronics built by other manufacturers.) Based in Round Rock, Texas. They’re well-known for their build-to-order approach to manufacturing.

Although the low-end Vostro, mid-range Inspiron, and Latitude business lines are mostly forgettable. The company offers one of the best and most diverse laptop lineups on the market.

The high-end offerings are noteworthy with incredibly slim aluminum chassis, bezel-free InfinityEdge displays, comfortable keyboards and long battery life.

Laptops with these features include the premium XPS Ultrabooks. And Alienware gaming rigs; which continue to push the envelope with high-end performance. An intergalactic aesthetic. And cutting-edge features.

Innovations

Dell figured out how to squeeze more power from Intel’s Y series processor through its Dynamic Power Mode, without incorporating a fan. This innovative spirit extends in like manner to the addition of an OLED display on the Alienware 13. And the barely there InfinityEdge display on the XPS 13 2-in-1.

Support

Ironically, Dell’s customer complaints more than doubled to 1,533 in 2005 after the company experienced some earnings increase of 52% that year. The company acted the following year by spending $150 million to improve customer service.

As a result, DIYers get access to plenty of tips, how-tos, diagnostics and FAQs on the website. But tech support is still mediocre at best (the phone reps would benefit from a refresher on company products).

Warranty

Dell offers excellent warranty. Yes. You get the same one-year warranties that most laptop companies offer. But it’s enhanced by a wide variety of extended-warranty options that can cover your laptop up to five years.

And unlike most, the company takes care of shipping costs when your laptop needs to go in for a repair. You also get on-site service. You can even add accidental-damage protection. And upgrading RAM and storage won’t void your warranty.

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