Lenovo vs Asus (Which Brand Is Better?)

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Lenovo vs Asus

Shopping for a new laptop? There are plenty of good options available. But we can almost guarantee that you won’t be looking too long before you find your choices boil down to a Lenovo vs Asus laptop. Why? Because these are two of the most popular brands in the world. Both have compelling options that can certainly put you at crossroads when it’s time to make a purchase. So, which is right for you? Answering that question requires a crucial look at the pros and cons of each brand, which is why we prepared this guide for you. Let’s dive in!

Lenovo vs Asus

As rivals in the marketplace, Lenovo and Asus share a few commonalities while maintaining a distinct means by which to win over customers. Let’s start with a rough idea of the history of these two to get an idea of where they stand in the marketplace.


Originally known as Legend, Lenovo Group Limited was founded in 1984. They’re a Chinese technology company headquartered in Beijing.

Along with manufacturing laptops, the company has been known for its mobile phones since 2012 and is one of the largest smartphone vendors in mainland China.

The company owes a great deal of its success to its strategic acquisition of technology companies, like IBM (2005), Motorola Mobility (2012), and Fujitsu (2018).

Lenovo is an OEM (original equipment manufacturer) for the most popular smartphones, PCs, tablets, smart TVs and workstation laptops.

Within the laptop niche, their most popular brands are: ThinkPads – which are geared toward businesses and professional use. IdeaPads – marketed toward mainstream users. The Yoga line – which can fall under both business and personal use. And the Legion gaming laptops.


Officially known as ASUSTek Computer Inc., Asus is a Taiwan-based consumer electronics company. Asus was founded by four former Acer hardware engineers in 1989.

Some of Asus’ most widely recognized products include mobile phones, desktop computers, monitors, laptops, netbooks, PC tablets, WiFi routers, motherboards and workstation notebooks.

With a focus on state-of-the-art innovation and consumer satisfaction, Asus has carved out a name for itself as one of the top OEM’s in the world.

Some of the best-selling laptops in Asus’s stable are the ZenBook 13, ChromeBook Flip, the Republic of Gamers (ROG) Strix Scar III, VivoBook S15 and ZenBook 15.

Design and Build

It isn’t easy to compare the design and build of Lenovo and Asus laptops, primarily because both offer a wide range of unique models to suit the taste of every user. Both companies care about the uniqueness and freshness of their designs. And they’re both respected for the quality they put in every product they release, regardless of the price.


If we had to compare Asus and Lenovo laptops’ standard designs, we’d say that most Asus models veer on the minimalistic side. But it’s just this simplicity that helps these laptops standout in the marketplace.

In fact, just in 2020, 15 of the brand’s products have won the highly esteemed “Good Design Awards” due to their excellence in design and engineering; chiefly the ROG and ZenBook series.

They’ve also invented a clickpad/touchscreen hybrid called a ScreenPad, which not only serves as a touchpad but a multifunctional display, as well.

One of the ways Asus stays ahead of the pack is by unveiling new models regularly. Whether its gaming laptops, 2-in-1 or a thin-and-light notebook kitted out for business, they’re certainly a brand to watch out for if you’re on the hunt for fresh, new designs.

You’ll find Asus laptops manufactured from a variety of materials as the company strives to offer you diverse designs. And although the company uses premium materials to build its laptops, they’re typically relatively inexpensive.

Now fair warning when it comes to durability. Some users have complained that over time the materials and finish tend to collect fingerprints and scratches.


Lenovo offers a great variety of laptop designs in almost any color to suite your taste. But one of the major things the company has going for it is an uncanny ability to add built-in features to boost the performance of their laptops.

They even introduced the world to non-conventional laptops that are super light and come with innovative hinges that allow users to work in multiple viewing angles.

Granted, they’re not as “beautiful” or sleek as Asus laptops, but they do stand out when it comes to durability. Plus, most of their models are generally smaller than Asus’.

To prove their laptops’ functionality and robust design, they’re tested against 12 military-grade requirements (MIL-STD-810) and over 200 quality checks to ensure they’re fit to use in demanding work environments before distribution.

The anti-spill keyboard design they have on their keyboards is a great plus, as well. We can’t count how many times we’ve accidentally spilled drinks on our laptop keyboards while working, so this innovation is certainly a lifesaver!

With Lenovo, you’re guaranteed a vast array of colors and designs to choose from without feeling confined to a certain style of laptop or color scheme; we’re talking primarily about the IdeaPad line here, of course.

Their most popular laptops include: the ThinkPad X1 Carbon, most recently the Yoga C940 and Lenovo Legion Y740.


Over the years, both models have released a ton of laptops that can easily handle multi-tasking, editing, and running games. Both companies offer premium gaming laptops, creator laptops, and business laptops.

When it comes to innovation, we can honestly say that Asus and Lenovo are at the top of their game. They refuse to fall behind competitors such as HP, Dell, and MacBook.


Lenovo is often the first to release new technologies. Plus, it’s almost always featured in “top ten best” rewards in magazines and online reviews.

Therefore, they’re definitely an OEM to pay attention to when it comes to innovation. In fact, here’s what Forbes had to say about the company’s inventiveness in 2016, 2017, 2018 and 2019.

The ThinkPad series also gave this manufacturer the distinction of being one of the first laptops qualified for use in the International Space Stations which is quite impressive considering the strict regulations of the Space Station.

Launched in 2020, the ThinkPad X1 Fold the world’s first foldable, fully functional PC. An exciting proposition to say the least: it’s a state-of-the-art device that features a folding OLED display. And at 2.2-pounds, it’s lightweight and portable.

A category defining addition to the ThinkPad series is the ThinkBook Plus. What makes this little gem so special? It features a 10.8-inch e-Ink cover display so you can take notes and create content with the integrated Lenovo Precision Pen. The Modern Standby feature helps it receive notifications and access information such as calendar and email headers.


But that doesn’t mean Asus is a straggler. For over 30 years the company has managed a visible position among a multitude of formidable laptops through innovative features and gorgeous design.

Gartner – a leading research and advisory company – ranked Asus the 6th largest PC vendor based on unit of sales for 2019.

What makes the company shine?

With a fantastic selection of standard laptops, like the ZenBook, VivoBook and TUF Gaming laptops. And 2-in-1 convertibles, like the ZenBook Flip, VivoBook Flip, Chromebook Flip and Transformer Book.

Asus products are well-loved by the creative community for their price and quality. Notable examples are the ZenBook and the ROG Zephyrus, both of which offer unique features that most brands don’t.

Never resting on their laurels, the company is home to some of the coolest and quirkiest innovations with high-end gaming laptops, ultraportable notebooks and professional-grade content creation laptops.

Take the ROG Strix SCAR III: it features a whopping 300Hz panel that’s the perfect tool for eSports. It provides smooth, responsive visuals to help you perform at your best when fractions of a second mean the difference between winning and second place.  

The ZenBook Pro Duo features the ScreenPad Plus, a full-width secondary touchscreen that works seamlessly with the 15.6-inch 4K OLED HDR touchscreen. It offers creators an incredible leg up on production.


Performance is perhaps one of the most, if not the most, important deciding factor when it comes to choosing any laptop. Most of Lenovo and Asus’ flagship models are well regarded for their ability to run advanced software and gaming prowess.

In order to compare the performance between the Asus and Lenovo, we take a look at their high-end models: we’ve divided this category into two sections: gaming and business performance.

For Gaming 

Lenovo and Asus have an excellent selection of gaming rigs.

To fairly compare the gaming performance between the two companies, we’ve chosen the Asus Zephyrus G14 and the Lenovo Legion Y7000. Both cost about the same, and they’re meant for the same level of gaming.


Asus is a powerhouse when it comes to gaming, and this is primarily due to its ROG and TUF series gaming laptops.

While both companies have produced high-performance gaming laptops, one that stands out is the Asus ROG Zephyrus G14. It delivers incredible performance and has an impressive battery life of 11 hours.

The AMD Ryzen 9-4900HS processor and Nvidia GeForce RTX 2060 Max-Q GPU is what makes this laptop tick. It’s powerful enough to play even the most demanding games and applications. Furthermore, it has an 16GB RAM and 1TB PCIe SSD standard capacity.

The display and sound performance are spectacular, too, with a 1080p 120Hz display and a Dolby’s Atmos sound technology, respectively. These two features are some of the highest you’ll find in gaming laptops today!


When it comes to performance, the Lenovo Legion Y7000 has a similar memory size. Plus, it has a bigger storage capacity thanks to a 1TB MHD and 128GB SSD. It features a Core i7 CPU and an Nvidia GeForce GTX 1060 GPU, which is still quite impressive for a gaming laptop in this price range.

However, the power of the graphics card is quite upt ot the newer RTX 2060, making the graphics power lower than that of the G14. But the display is slightly better than G14.

The winner?

We have to give it to the Asus Zephyrus G14. The power of the graphics card helps it take the cake for the best gaming laptop performance.

For Business

Both brands offer an excellent assortment of business laptops, but Lenovo excels when it comes to 2-in-1 laptop features and design. But that’s not to discount Asus who always have a laptop or two up they’re sleeve to give Lenovo a run for its money.

Now we’re going to compare the Lenovo ThinkPad X1 Yoga to the Asus ZenBook 13 UX333FA. Both cost around the same.


The Lenovo ThinkPad X1 Yoga is built to last. It’s made with aluminum and magnesium, and it flaunts an Intel Comet Lake vPro Core i5-10310U CPU. Or a more powerful Core i7-10610U processor and a bright, 1080p or 4K display.

It has a massive storage space of your choice of either a 256GB or 1TB SSD, and a RAM capacity of 16GB. And it comes with a few other un-expected additions like Wi-Fi 6 support and the world-class Lenovo keyboard.

While the refresh falls short of cutting-edge, it’s has a thin, lightweight and attractive chassis that feels great with a subtle rough texture for added grip.

The only downside to this laptop is its battery life, which only averages eight to nine hours on a single charge.

But what makes this a better 2-in-1 than the competition is the stylus that comes with the system; it stows away into a “garaged housing” on the right side of the device for safekeeping.

And when it comes to business, security is vital. To protect your data inside, hardware and software features like a fingerprint reader, an IR camera above the display, a ThinkShutter camera cover, built-in privacy filters, ThinkPad PrivacyGuard and a dTPM 2.0 chip work to ensure your work stays safe.


The Asus ZenBook 13 UX333FA performs quite well when compared to Lenovo. While it struggles to beat a laptop from the ThinkPad series, it’s a premium laptop that proves you don’t have to break the bank for quality.

The CPU built in the ZenBook 13 is only a Core i7-8565U, with integrated UHD Graphics 620 and an 16GB RAM capacity. Storage space is about half the X1 Yoga with 512GB.

The chassis has the same design flaw as any other Asus laptop. Hold the device in your, and before long you’ll notice a collection of your fingerprints.

But an example of Asus’ innovative genius comes when you lift the lid: you’ll notice that the keyboard raises ever so slightly as if it were inviting you to begin typing.

The nearly bezel-free display is incredibly refreshing considering the ThinkPad X1 Yoga offensively thick bezels surrounding the screen. However, the 1920 x 1080p glossy panel is colorful but dim.

Looking for more signs of innovation? Consider the touchpad: it’s responsive and comfortable to use!

When it comes to battery life, the ZenBook wins hands down. It can run up to 11 hours on a single charge – if you get one with a Core i5 CPU – which is ideal for a business laptop.

Overall, we’d say that the winner for business laptop performance is Lenovo.


Lenovo laptops are, on average, more expensive than Asus laptops, but this is because they produce top-of-the-line business laptops that can be used by major corporations and firms. When it comes to daily users, creators, and gamers, both have a laptop that can suit your needs.

For instance, when you compare the Asus Zenbook Flip and the Lenovo Yoga 920 – both of which are relatively similar when it comes to performance and specs – the Yoga 920 is slightly costlier at just above $1,000.

Regardless, you’ll still be able to find premium Lenovo and Asus laptops in the $300 to $500 range without sacrificing build or quality. Both also have highly affordable gaming models for just about every player’s needs.


Overall, Asus will give you excellent value for the money.

But you get what you pay for. And nowhere does this statement stand truer than when it comes to this brand. If you need a budget laptop, Asus has you covered. While there are plenty of price options available, wallet friendly models can be picked up for as little as $300.

If you have a bit more cash to splash and you’re looking for a laptop sporting the latest features. Or you need a machine for professional use. Asus still has you covered. Features, however, will lag that of Lenovo.


The company is now the largest personal computer brand in the world, based on 2019 sales. This is due in no small part to simply having more products available for users in the market.

If you don’t want to blow your savings on a laptop, but you don’t want to sacrifice quality for affordability either. Lenovo is one of the few laptop OEMs that offer premium laptops for less than $500.

These laptops will be more expensive than Asus, for the most part. But with a heftier price-tag you’re also getting a wonderful cadre of features and outstanding build quality.

Bottom line, when you buy a Lenovo laptop, you’ll be rewarded by knowing you’re purchasing from a strong brand, which means you’ll be satisfied with your laptop for the long run. This brand offers good value, especially if you’re a professional in need of a solid laptop.

Customer Service

When you buy any electronic device, you want to know that the company that manufactured it will stand behind their product should anything go awry.


Warranties are flexible and cover: accidents, natural disasters, third-party viruses, and manufacturer defects. Some Asus models come with a one-year warranty and some with a two-year warranty. They even offer extended warranties to cover malfunctioning components like batteries.

Contacting Asus by phone doesn’t seem to end with much customer satisfaction, however; you’ll end up in long wait times to get a representative.

If you decide to hop off the phone to give the website a try, be warned that it can be difficult to navigate. And you’ll be required to complete the registration process before you’re able to access support.

Sending your machine in for a repair won’t guarantee that you’ll get it back. Asus repair centers have been known to misplace laptops. And some repairs force you to come out of pocket to cover costs, which should be handled by warranty.


Lenovo generally has good customer support.

The company offers a 1- to 3-year warranty. And just like Asus, the model you buy will dictate the length of your warranty. Pens/stylus and batteries come with a one-year warranty. This includes free shipping for repairs (depending on model). Plus, upgrades to your device won’t void the warranty.

Phone support leaves a lot to the imagination, though. Good luck getting a straightforward answer to even the simplest interrogative. The support staff doesn’t seem well educated about the products they service, and they have a difficult time answering even the most mundane questions.

If you really want help, get on their social media page. The support team will give you step-by-step instructions within a matter of minutes on Twitter or Facebook.

The website is another club-banger: Support.lenovo.com is solid and easy to navigate with a bunch of helpful tools that should help you deal with any issue you’re experiencing relatively quickly.

In Conclusion

Both brands have their respective pros and cons. It’s easy to argue that Lenovo has more exposure in the market than Asus. But both brands have managed to win over many tech enthusiasts all over the world. What do you intend to do with the laptop? Do features like durability matter to you? It’s questions like these that will determine ultimately which manufacturer is delivering the best value for your money. If you want a durable laptop for basic use or a powerful one for gaming, go with Asus. Buy a Lenovo if you want a machine that even the space industry trusts.